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Graduates competing in one of the most difficult job markets in decades are resorting to door-to-door selling as many give up hope of finding a permanent job, it has emerged.
Some companies that use direct selling have reported a 200% increase in applications from full-time students and graduates.
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Avon, the cosmetics giant, is launching a major campaign to recruit an army of modern-day "Avon ladies" from among frustrated graduates.
"There is a huge opportunity to promote direct selling to graduates and indeed other people during the economic downturn," said Anna Segatti, president of Avon UK. "Self-employment is a really viable earnings option for many people."
Kleeneze, which uses agents to distribute catalogues door to door and collect orders, has reported a 188% rise in applications from students and graduates. Kayleigh Pace, a 21-year-old drama graduate from Walsall, said her latest pay cheque was for £196.99, which worked out at £13 an hour. Her parents also work for the company, earning £30,000 a year between them.
Meanwhile the Federation of Small Businesses (FSB) has urged ministers to create 5,000 new internship placements. It found that one in five small firms would take on a graduate.
John Wright, the federation's chair, said: "Graduate unemployment is set to soar to unprecedented levels this year as businesses struggle to make ends meet and cut back on recruiting university leavers.
"However, in a graduate internship scheme graduates can offer key skills to help businesses move forward, while at the same time ensuring they are learning new skills and not unemployed at a crucial time in their careers."